role & responsibilities:

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art direction, copywriting, , visual design,  and graphic design

what i did:

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this project was self-generated.

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here is my idea and designs for marketing and campaign comms for represent.  the quality of represents clothing is highly spoken off by its loyal customer base, so in my composition, pieces of clothing have been made to glow brightly to signal the merchandise as unique and special. i utilised images from their social media pages to highlight clothing from the owners club range and other premium/loved pieces. to me, their visual aesthetic is a blend of minimalist and industrial, so i implemented this in my composition. the copy, “step into the light” is meant to invite the viewer to be curious about the clothing, what the brand is all about and pull them in to discover more. 

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business problem:

 

an idea pushing represent to experiment with their marketing while still being within the brand aesthetic.